Revenue OS · India 2026

Stop paying for clicks.
Pay for revenue.

4hTarget cycle
22%Return target
2.4xLift target
Early-stage focus
D2C Fashion Beauty Home Electronics
Currently pre-product and onboarding design partners. No inflated metrics — we’re validating workflows with pilot brands first.
decision-engine / live
Linen Kurta M
92
Promote
Canvas Sneaker 8
28
Suppress
Floral Midi XS
14
Suppress
Copper Bottle 1L
88
Promote
Tote Bag Tan
51
Hold
214
Decisions
7.0%
Avg Lift
22
Protected
0Cr+
Pilot GMV target
2.0×
Model lift projection
0%
Return reduction target
<0D
To first lift report
Connects with your existing stack
Shopify Shopify
WooCommerce WooCommerce
Klaviyo Klaviyo
Meta Ads Meta Ads
Google Ads Google Ads
WhatsApp WhatsApp
Razorpay Razorpay
Google Analytics Google Analytics
Shiprocket Shiprocket
Unicommerce Unicommerce
Shopify Shopify
WooCommerce WooCommerce
Klaviyo Klaviyo
Meta Ads Meta Ads
Google Ads Google Ads
WhatsApp WhatsApp
Razorpay Razorpay
Google Analytics Google Analytics
Shiprocket Shiprocket
Unicommerce Unicommerce
How It Works

One engine.
Every decision.

Private Alpha · 2026
01
Ingest & Unify
Orders, returns, sessions, ad spend — one stream, under 3 seconds.
Shopify GA4 ERP Kafka latency <3s
ShopifyGA4Kafka
1
02
Score & Decide
Every SKU scored live. RL engine picks the best action per customer SKU pair every 4 hours.
Linen Kurta
92 ↑
Tote Bag
51 →
Knit Polo
12 ↓
RL AgentReturn RiskSKU Score
2
03
Execute & Measure
Signals fire. Holdout groups isolate lift. Fee computed nightly.
Email
WhatsApp
Meta Ads
+11.2% lift
KlaviyoMeta AdsCausal ML
3
Live Simulator

Your catalogue.
Scored in real time.

This is Arivo's decision model running on real product data. Select a SKU and see the exact signals that drive the output.

arivo.in / sku-decision / live Simulating

Select a SKU to see
the decision breakdown

The Architecture

Built differently.
From the ground up.

01
Data Ingestion
Shopify, GA4, ERP, app events flowing in real time via Kafka.
02
Identity Resolution
Anonymous visitors stitched to known customers. 65–80% resolution post-cookie.
03
Demand Forecasting & Product Scoring
Every SKU scored on demand, margin, return risk, velocity. Every 4 hours.
04
Revenue Decision Engine
RL agent picks the best action per customer–SKU pair. Net revenue, not clicks.
05
Omnichannel Execution
Email, SMS, WhatsApp, paid media, on site. Dispatched via Temporal.io workflows.
06
Outcome Measurement
Holdout groups prove lift. System retrains nightly. Performance fee auto-computed.
Architecture Stack
Data Ingestion
Kafka
Identity Graph
Neo4j
Feature Store
RedisClickHouse
Decision Engine
RL Agent
Execution
Temporal
Measurement
Causal ML
Return Risk Engine

18 signals. Fired
before the item ships.

The return risk model scores every customer–SKU combination before dispatch using 18 months of return history, image similarity, size deviation, and review sentiment.

Fashion brands see 12–25% fewer returns in piloted SKU categories.
See How It Works →
Model: ARV-7 (Live)
Latency: 18ms
45% Baseline Risk
45%
Final Risk
Optimal Action
Hold
Do not send promotional email. Let organic discovery run.
Decision Playground

Think like Arivo.
Sort your risk.

Drag each SKU card into the right zone. When you're done, Arivo shows you exactly what it would have done — and why.

SKU Queue — drag into a zone
Linen Shirt — M
Return Rate: 6%Demand Score: 91Stock: 48
Low Risk
Cargo Pants — L
Return Rate: 34%Demand Score: 52Stock: 12
Med Risk
Knit Polo — XL
Return Rate: 71%Demand Score: 18Stock: 3
High Risk
Cotton Kurta — S
Return Rate: 4%Demand Score: 97Stock: 120
Low Risk
Promote
Drop here to activate campaigns
0
Hold
Drop here to pause
0
Suppress
Drop here to halt ads
0
Pricing

Zero platform fee.
Pay on lift we prove.

Pilot Tier
Pilot Access
  • Full platform access for 60 days
  • Up to 3 SKU categories in scope
  • Dedicated implementation engineer
  • First lift report delivered in 10 days
  • Holdout-based causal measurement included
₹0 platform fee. Performance share only if we prove lift.
Apply for Pilot →
Revenue Impact

See your numbers.
Before you sign anything.

Drag the sliders. The model uses Arivo's pilot benchmark data to project what you'd see in 60 days.

10Cr / year
20% of orders
1,200 per order
Projected 60-day impact
Incremental revenue lift
₹12.5L +2.4%
Returns avoided
185 orders
Margin recovered
₹2.2L
Model assumptions: 2.4× lift target · 22% return reduction · <10D to first signal
Apply for Pilot

Ready to prove
real revenue?

We're onboarding 8 pilot brands this quarter. Spots are limited to brands doing ₹10Cr+ GMV.

✓ Application received. We'll be in touch within 48 hours.

No platform fee during pilot · AWS ap-south-1 (Mumbai) · DPDP Act 2023 compliant

FAQ

Every tough question.
Answered directly.

How is incremental revenue actually measured? +
Holdout groups 10–20% control Same as Meta & Google

A randomly selected 10–20% of your customers receive no Arivo actions. Revenue delta between treated and holdout, normalised for trend, is the lift we bill on.

What exactly does Arivo suppress, and who controls it? +
WhatSuppress signals to ESP, SMS, ad platforms
ControlYou define rules. Override any in one click.
AccessArivo has zero write access to Shopify or payments
How long does integration take? +
Shopify + Klaviyo2–4 hours. Lightweight app, no custom code.
WooCommerce+1–2 days for plugin QA.
Do you compete with Klaviyo or replace it? +
Sits above Klaviyo Does not replace it

We decide who to contact, which SKU, when. Klaviyo executes. Your existing segments and templates keep working.

What is the minimum GMV to make this worthwhile? +
Full RL tier₹10Cr+ GMV · 5,000+ orders / year
Lighter tierEarlier stage brands — ask us
Who owns the data and models? +
Your data, always Tenant isolated models DPDP Act 2023 72h erasure SLA

Data stays in AWS Mumbai (ap-south-1). Models trained on your brand are never shared. Full erasure within 72 hours on request.

What if your models are wrong and I lose revenue? +
Safeguard 1Low confidence forecasts go to human review
Safeguard 2Engine down? Heuristics take over automatically
Safeguard 3New policies run at 5% first, auto rollback on drop